Decode what goes viral

Every viral videohas a formula.HUGE hands it to you.

The top-performing videos in your niche, reverse-engineered into a formula you can actually use.

The breakdown

Why it worked, line by line.

Paste any video and HUGE studies it through four lenses, the hook, the script, the audience and the full transcript, then scores what made it land. You see the formula, not just the view count.

Viral score 94
Looked at through four lenses.
61MPlays
48MViews
2.1MLikes
8.7%Engage
Hook strengthStrong72/100

“Watch what happens next, because this is the part they always edit out

Next timeCut to the payoff two seconds sooner. The setup is where you’re losing them.
Hook analysisStrong

Opens mid-reaction on the loudest moment. You feel the payoff before you choose to keep scrolling.

Script analysisTight
Target audienceBuilders
Full transcript0:18
Creator discovery

A live map of your niche. Watch who’s rising.

HUGE maps the creators winning around you and benchmarks every one against your account, velocity, outlier rate, what’s working, so you catch the pattern before it’s everywhere.

You0.7x velocity · 1 in 12
1.6x
1.9x
1.1x
1.2x
1.0x
1.4x
Rising Established
@adcreativelab9k followers · tracking 6 wks
Rising
Velocity1.6x
Outlier rate1 in 5
Cadence6/wk
30d growth+31%
What’s working for them
Green screen55%
Talking head30%
B-roll + VO15%

Top hook pattern: accusation (“your agency is hiding this”), drives 3 of their 4 recent outliers.

Recent outliers
“3 metrics your agency hopes you never check”7.2x
“I spent $2M on Meta this quarter. Here’s the format”4.8x
integration

Your swipe file, in your workspace. Not locked in an app.

Flip one toggle and every video you save lands in your own Notion, cover, brief, niche and hook already filled in. You own the library, forever.

Save to HUGE
I trained like a sprinter…2.4M views · Fitness
Save to Notion
Save
Tim’s HUGE / Viral saves
🎬 Viral saves
GalleryTableBoard0 synced
  • Saved with the cover, brief and full breakdown attached.
  • Auto-tagged by niche and hook type, like you filed it yourself.
  • Yours to keep, even if you cancel.
Connect Notion
The full loop

Inspiration to breakdown to your own script.

One place. One loop. From the video that stopped you scrolling to the one you post next.

Find01

Find what's winning.

HUGE surfaces the top-performing videos in your niche, ranked and matched to what you make. The relevant ones, not the loud ones.

Decode02

See why it worked.

Every video comes with the transcript and the formula pulled apart, the hook, the pacing, the call to action. The move, not just the metric.

Make03

Make your own.

Turn the formula into a script in your voice, save it to Notion, and film it. Then the loop starts again with your next idea.

HUGE writes hooks I would have written if I had the time, and edits videos I would have edited if I had the patience.

Mia K., travel creator, 480K on TikTok

Who it’s for

Built for creators, personal brands, and teams who post for a living.

For Solo Creators

Hooks, scripts, edits. The work around the work, off your plate so you can keep shooting.

For Agencies

Client output on schedule across every channel. Less chasing references, more shipping.

For Brand Teams

On-brand short-form at the speed of culture. Tone learned, voice held, every post.

For Coaches

Your wisdom in the format people actually watch. Long talks turned into a month of hooks.

For Local Businesses

The marketing department you cannot afford. Five posts a week, in the voice of your shop.

For Studios

Every editor plugged into the same brain. Pack templates shared, hooks reused, output up.

Founding 1,000 · Launch pricing

Try it free. Then lock it in for life.

Start with 7 days free. The first 1,000 founders keep $19.99/month forever, after that HUGE Pro moves to $59.99. No grandfathering, no exceptions.

7 days free, then your founding rate
Founding seat · limited
HUGE Pro
$19.99
$59.99/month after the first 1,000
Free for 7 days. Then $19.99/mo or $89.99/yr (save 63%). Cancel anytime.
  • AI creative chat, unlimited use
  • Unlimited video saves and Packs
  • Unlimited hook and script generation
  • In-app video editor with auto-captions
  • Unlimited creator tracking + niche map
  • Save straight to Notion, included
Download on theApp Store

7-day free trial, cancel anytime in the App Store. Founders keep the rate as long as the subscription stays active.

FAQ

HUGE is an iOS app that finds the top-performing videos in your niche and breaks down exactly why they went viral, the hook, the pacing, the call to action, so you can use the same formula in your own.

Stop guessing. Start decoding.

Download on theApp Store